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Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success
Manage episode 423221049 series 3523176
Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.
Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive experience.
Join us as we explore the power of effective customer communication and its impact on business success. Tune in for valuable marketing insights and inspiration!
00:00 Stressful hotel stay before competition affected confidence.
04:53 Search for missing headshots becomes a nightmare.
08:16 Unable to share data due to country region.
10:46 Having a visible phone number attracts spam.
14:25 Call center workers never call back, frustrating.
18:36 Consider customer journey, responsiveness, and bot use.
20:20 End of giraffes don't eat steak episode.
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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