Which Metrics Should I Be Tracking?

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Stacey Kehoe द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Stacey Kehoe या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4+ y ago 15:14

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In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.

Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.

But what, exactly, should you be measuring?

Sales Revenue
Cost Per Lead
Customer Lifetime Value
Traffic-to-Lead Ratio
Lead-to-Customer Ratio
Landing Page Conversion Rates
Organic Traffic
Social Media Traffic (and Conversion Rates)
Mobile Traffic, Leads and Conversion Rates

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