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EP 15 - Rags-to-riches: This agarbathi brand was started at home, now sells 12 billion agarbathies globally
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N. Ranga Rao started Cycle Pure Agarbathies in 1948. What started at home to make ends meet, now has a presence in 75 countries selling Rs 1,000 crore worth agarbathies a year. NR group has been conferred with Par Excellence Awards (2009 and 2010) at the National Convention on Quality Concepts. The group has also received nine Chemexcil awards, six Visvesvaraya Industrial Trade Centre awards for excellence in exports, three Niryat awards from the Federation of Indian Export Organisations and five Merit awards from the Handicrafts Council at the State and National levels.
Read more at: https://yourstory.com/smbstory/cycle-pure-agarbathi-large-business-arjun-ranga
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This story was reported by Palak Agarwal on 26th Mar 2020 with edits by Javed Gaihlot. Hosted by Julius Sharma!
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