Understanding the Design Process | Todd Bracher

Future Factory

In this conversation, Todd Breacher discusses the multifaceted nature of design, emphasizing that true beauty in design goes beyond aesthetics to encompass functionality, market viability, and strategic business alignment. He shares insights on the challenges of bringing ideas to market, the importance of understanding customer needs, and the role of industrial design in bridging the gap between concept and product. Todd also highlights the significance of licensing versus building products in-house and provides a compelling case study on addressing myopia through innovative design. The discussion concludes with practical tools for market validation and the critical role of design in driving business success.

Takeaways:
•Beautiful designs must also be functional and market-ready.
•The journey from idea to product involves navigating significant challenges.
•Licensing can be a strategic choice over building a product from scratch.
•Understanding customer needs is crucial for effective design.
•Designers often need to educate executives about the value of design.
•Technology impacts our vision and design choices significantly.
•Good design can reduce the need for extensive marketing efforts.
•Market validation tools can help assess the viability of ideas quickly.
•Design should create value and drive sustainable growth.

Chapters:
00:00: The Essence of Beautiful Design
02:57: From Ideas to Market: The Design Journey
05:46: Navigating the Chasm: Turning Ideas into Products
09:01: Licensing vs. Building: Strategic Choices in Design
11:55: Case Study: Addressing Myopia with Innovative Design
14:47: The Impact of Technology on Design and Vision
18:11: Design as a Business Driver: Insights for Executives
21:01: Tools for Market Validation and Design EfficacyTODD'S INFO:

TODD'S INFO:

Website:
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Better Lab Website:
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PODCAST INFO:
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