Episode 139: Case Study: Converting Skeptical IT Buyers with ABM with Andrei, Vladimir & João Crisóstomo

Full-Funnel B2B Marketing Show

Andrei Zinkevich द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Andrei Zinkevich या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3M ago 1:13:58

MP3•एपिसोड होम

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of an ABM program for skeptical IT buyers that generated several enterprise opportunities and won enterprise deals.
We invited our client, João Crisóstomo from TestRail (a brand of Gurock Software), to share:
- How to market to a technical audience not active on social—what works and what doesn't
- How to create expertise content when you don’t have the expertise
- How to warm up buyers not active on social
- How to work with internal and external subject-matter experts
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Vladimir on Linkedin
Andrei on Linkedin
João on Linkedin

143 एपिसोडस

#Business #Marketing #Andrei Zinkevich