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Episode 116: Holistic B2B marketing attribution. How to measure B2B marketing and make the right decisions with Steffen Hedebrandt
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Andrei Zinkevich द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Andrei Zinkevich या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
The Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B marketing the right way.
We'll cover:
How to see an impact on revenue of all offline and online touchpoints with target accounts and prove the efficiency of a specific program
How to inspect the time it takes from first contact to closed deal and incorporate it when evaluating marketing performance
How to apply attribution across and between pipeline stages to see what's working where.
The revenue report or how to measure what's really important
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Steffen Hedebrandt оn Linkedin: https://www.linkedin.com/in/steffenhedebrandt/
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The Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B marketing the right way.
We'll cover:
How to see an impact on revenue of all offline and online touchpoints with target accounts and prove the efficiency of a specific program
How to inspect the time it takes from first contact to closed deal and incorporate it when evaluating marketing performance
How to apply attribution across and between pipeline stages to see what's working where.
The revenue report or how to measure what's really important
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Steffen Hedebrandt оn Linkedin: https://www.linkedin.com/in/steffenhedebrandt/
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