Selling to SSA’s Public Sector

Frontier Strategy Group - Emerging Market Insights

FSG’s CEO, Rich Leggett, and Practice Leader for SSA, Will Attwell, discuss how multinationals can improve their performance in SSA by selling to the region’s largest customers – those in the public sector. They assess opportunities to drive new sales to this relatively under-penetrated segment, unpack the challenges and complexities involved, and point to approaches executives can use to target their efforts and resources more effectively.