Pepper Miller - Let Me Explain Black, Again and Navigating Underrepresented Consumer Segments

For Your Listening Pleasure

Pepper Miller is a seasoned market researcher and speaker, boasting over twenty-five years of expertise as a Black American subject-matter expert. In 1995, she founded the Hunter-Miller Group, focusing on market research and marketing strategy. Her standout achievement was spearheading the pivotal 2008 study, "Black American Today Segmentation Study.

We discuss the crucial role of market research in understanding underrepresented consumer segments. Her latest book, "Let Me Explain Black, Again," highlights the diverse sub-cultures within Black America, encouraging marketers to bridge understanding gaps. Our conversation explores the impact of racial erasure on Black individuals and society, stressing the importance of cultural awareness and appreciation.

Episode Resources:

Order the book Let Me Explain Black, Again Here

Link to purchase:

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