The Right Approach to Twitter Marketing: How Kum & Go Builds Clout

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds and Blue Bear Creative द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Food Marketing Nerds and Blue Bear Creative या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4+ y ago 33:44

MP3•एपिसोड होम

Season 2 is in full swing and we are kicking things off strong!

In today’s episode, we’re talking to Ariel Rubin, Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn’t know that by the amount of clout they’ve built up as a brand. Ariel has certainly had a hand in that.

Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go’s Twitter, because of the upside the platform has for both PR & brand awareness.

In today’s episode, we discuss the hurdles companies need to overcome to be authentic
what it really takes to build momentum on social media
And why sleeping on twitter is a huge mistake

Links mentioned in the episode:

Ariel's Book Recommendation: Anti-Social by Andrew Morantz

Kum & Go Social Pages:

Twitter: @kumandgo
Instagram: @kumandgo
TikTok: @realkumandgo

Connect with Ariel on Twitter: @arieljrubin

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