FMN 045: Hustling Your Way to Category Dominance with Kate Weiler

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Food Marketing Nerds and Blue Bear Creative द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Food Marketing Nerds and Blue Bear Creative या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

7+ y ago 45:35

MP3•एपिसोड होम

On the show, we’ve got Kate Weiler, co-founder of DrinkMaple- and we’re talking about being the champion of your own new category. Kate’s maple water is now sold in over 12,000 stores, which has taken years of grit, passion, and in her words “blissful ignorance” to make happen.

As you’ll hear from Kate, there are pros and cons to creating a product that’s the first of it’s kind, especially as a start-up bootstapping it to the top.

Kate’s got hustle, and is a wealth of information about entrepreneurship and marketing.

In the episode, you’ll learn:

Why grit outweighs experience as a CPG startup founder
What it takes to go from 1 store to over 12000
How to use a small budget when educating consumers is your biggest hurdle

And plenty more...

Kate has some hilarious stories of the early days and lessons learned which I think you’ll really enjoy, so let’s go on and get after it.