Siffat Haider, Co-Founder & Co-CEO Of Arrae: What Makes A Successful Influencer Marketing Campaign

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Siffat Haider, co-founder of the natural supplements brand Arrae, joins us on this episode to unpack the ‘it factor’ that drives her company’s success. She walks us through exactly how she launched a DTC brand and what her day-to-day looks like now that it’s really taken off.

Siffat has such a unique perspective on influencer marketing as someone who’s both a content creator and founder, and she shares her top advice for people on both sides of those deals. We also get into strategies for community-led marketing and talk about the trend of de-influencing.

IN THIS EPISODE, WE TALK ABOUT:

• What prompted Siffat to explore the world of holistic medicine

• The benefits of soft launching a product

• How Siffat created an influencer marketing campaign with a tiny budget

• Key marketing advice for brand owners and influencers

• The division of labor between Siffat and her co-founder (who also happens to be her husband)

RESOURCES

• Learn more about Be Social Group

CONNECT WITH SIFFAT

Follow Siffat: @siffhaider

Follow Arrae: @arrae.co

Shop Arrae: arrae.com

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