248. Michael Brandt, Co-Founder & CEO of Ketone-IQ

Fitt Insider

Joe Vennare द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joe Vennare या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1M ago 40:25

MP3•एपिसोड होम

Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.

Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.

In this episode, we talk about scaling the brand’s next-gen energy drink.

We also cover:

• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael’s focus on single-product and ingredient mastery

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Ketone-IQ™’s Website: https://ketone.com/

Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq

Michael’s IG: https://www.instagram.com/michaeldbrandt/

Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:32) Michael’s background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

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