2024 Wrap Up: How to Market to People Over 50!

Fitness Business University Podcast

Visit gymbusinessmania.com for all the details on the most electrifying event of the year, happening March 7th-9th, 2025, in Orlando, Florida! If you're a gym owner looking to elevate your business, you won't want to miss this WWE-themed extravaganza designed to grow your gym and entertain like never before.

If you’re looking to grow your gym and tap into a powerful, often overlooked market, this episode is for you! Vince joins the Optimal Aging Podcast to share his expertise on marketing to clients over 50—a demographic that’s eager for fitness solutions and ready to invest in their health. Vince breaks down how small group personal training is the perfect fit for this audience, offering a personal touch at a fraction of the cost. He also dives into crafting clear, compelling messages that resonate with this age group and explains how gym owners can stand out in a crowded market. Packed with real-life stories and practical advice, this conversation will inspire you to rethink your approach and unlock the full potential of serving this growing community. Don’t miss it—it could change the way you do business!

Key Notes from the Episode

• Small Group Training Defined: Create a personalized training experience for 3-6 clients at a time, delivering one-on-one results at a fraction of the cost.
• Why Market to Clients Over 50: This age group has disposable income, a pressing need for fitness, and a desire to stay active and healthy during their most important years.
• Marketing That Speaks to Them: Vince emphasizes the importance of clarity in your message—help clients understand how your gym meets their specific needs.
• Breaking Barriers: Address the common challenges of time and at-home fitness trends by building relationships and showcasing the value of in-person training.
• Leveraging Your Business Model: Learn how small group personal training can help you scale your gym’s revenue while creating a supportive community for clients.

This episode is a must-listen for gym owners ready to unlock the potential of marketing to clients over 50 while enhancing their bottom line. Don’t miss it!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!