Golf Marketing: Content vs Marketing

Find the Green : A Guide to Golf Management

Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

6y ago 14:48

M4A•एपिसोड होम

Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is the physical documentation of your facility through photos and video, creative content such as blogs and golf instruction videos and articles. Food and beverage photos, videos, chef blog. Marketing is utilizing these pieces of CONTENT to entice people to come to your facility. Content alone does not make a profitable facility. Trust me there are hours of footage and thousands of photos on my laptop that never made it any further. Using the amazing content to promote your facility can be the difference between a normal year revenue and a great year. If you have any questions, as always, send me an email to jrockhold@pga.com. Contact us also on Twitter @jrockgolf and instagram is @rockholdgolf and @rocksolidaerial. Our websites are rocksolidaerial.com and rockholdandassociates.com

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