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#129 The Love Hate Relationships with Amazon PPC for Amazon FBA Sellers with Noemi Bolojan
Manage episode 425562379 series 3429520
Joie Roberts द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Joie Roberts या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of "Fearless Sellers: The Women of Amazon," host Joie Roberts interviews Noemi Bolojan, an Amazon PPC expert and co-founder of Scale Wave. Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising.
They discuss common challenges in Amazon PPC, the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decision-making and leveraging AI for sustainable growth. The episode provides valuable insights into navigating the complexities of Amazon PPC and adapting to evolving trends.
Timestamps
Welcome to the Fearless Sellers: The Women of Amazon Podcast (00:00:04)
Challenges of Amazon PPC (00:01:27)
Impact of Inflation on Amazon PPC (00:02:39)
Bidding and Conversion Rates Strategies (00:05:33)
Understanding Conversion Rates (00:14:12)
Noemi's Journey and Insights (00:17:03)
The journey to Amazon (00:17:22)
Discovering Amazon and launching a product (00:18:05)
Learning Amazon advertising (00:18:58)
Lessons from scaling a brand (00:20:14)
Strategies for Prime Day (00:24:23)
Post-Prime Day assessment (00:26:09)
Scale Wave and AI integration (00:28:21)
Simplifying problem-solving and goal setting (00:29:14)
Using AI as a tool (00:31:01)
Closing remarks and future outlook (00:32:04)
Want our PPC help? Email: Joie@AMZInsiders.com
Book a free coaching session: www.callamz.com
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