The Psychology of Success with Sonny Moyers

Eye of Power Podcast

On today's episode, Sonny shares valuable nuggets of his accumulated wisdom over a long and storied successful career. His approach is to apply the deep lessons of psychology to build a successful life by systematically forming and strengthening mutually beneficial relationships. We discuss how this affects sales, marketing, networking, and business strategy.

Here's Sonny's background:

Sonny graduated from Abilene Christian University with a Bachelor of Science Degree in Management and Communications and a Master of Science Degree in Psychology, emphasizing Human Behavioral Theory, Interpersonal Communications Theory, Organizational Design, and Research Methods. He obtained his Texas Real Estate Sales License in 1971 and his Texas Real Estate Brokers License in 1988.

He is an award-winning agent who has achieved great success in the real estate industry in the DFW area. Between 2004 and 2018, Sonny was in the top 4% of all real estate agents nationwide. Depending on the index used, Sonny was in the top 1% of all real estate agents in Texas for numerous years.

Sonny is President of The Renaissance Group, a Real Estate Brokerage, Consulting, and Publishing Company in the DFW area.

The Brokerage firm that the Sonny and the O’Dea Moyers Group was formerly affiliated with was Ebby Halliday Realtors, located in Dallas, TX. The O’Dea Moyers Group was at the top of the 1,800-plus Agents for over 15 years. They were in the highest production plateau for 15 of the 20 years from 1998 to 2018. Sonny was named D Magazine Best of Dallas for sixteen straight years and was named by D Magazine as a Top Producer Agent in Dallas for over ten years.

Sonny was presented the McSam Award and named the REALTOR® of the Year in Dallas by the Dallas Builders Association in 2015.

Sonny is past President (3 years) of the Board of the Frisco Arts Association, a non-profit organization in Frisco, Texas.

Sonny lives in Prosper, TX, with his wife and partner, Judith Moyers. Sonny is highly educated and a natural speaker with thousands of presentation hours presenting. He is motivational, and his content is packed with ideas, concepts, practical strategies, and tactics.

For more, don't miss out on Sonny's masterful reference book:

https://www.thearchitectureoftherealestatepractice.com/

This is a link to my book website for The Architecture of the Real Estate Practice. This book is about the Psychology and art of the Real Estate Profession. It is available on my book website at RealEstateBook.org and on Amazon and other retailers at this time.

This book is a comprehensive collection of teaching lessons and concepts, designed to be a practical reference manual for aspiring real estate professionals. It's not just theory; it's a guide to the practical application of complex material. It delves into the psychology and interpersonal communication skills, as well as the business and marketing skills, required to construct and manage a successful real estate practice.

This book is not a casual read to be skimmed through in one evening. It's a masterclass in real estate practice development, interpersonal relationship management, client management, and numerous psychology-based concepts and theories. It's a journey of discovery and growth, offering insights that will transform your understanding of the real estate profession.

Some passages will warrant multiple readings and contemplative pauses to digest complex sections of the material truly. It is a resource you will frequently return to for guidance on various topics. This is not a “get rich quick book” about how to succeed without effort. The book is not about contracts, forms, or documents used in real estate. The real estate licensing process covers that material. It is a thoughtful book with numerous new ideas and practical solutions. It is different from any other book you will read about being a real estate professional.