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S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini
Manage episode 416247888 series 3266320
Rommil Santiago's Experiment Nation द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rommil Santiago's Experiment Nation या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry. Connect with Nima here: https://www.linkedin.com/in/nimayassini/ Chapters 0:00 Opening Remarks and Guest Introduction 00:48 The Evolution of a Digital Marketing Agency 01:27 Merging UX Design with Experimentation 03:56 The Power of Data in Design Decisions 09:13 The Culture of Experimentation in Agencies vs. In-House 11:49 The Challenge of Embedding a Culture of Experimentation 13:36 The Future of the Experimentation Industry 25:12 Advice for Experimentation Practitioners 28:29 Closing Thoughts and Offers to Help the Industry
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