#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman

Exit Five: B2B Marketing with Dave Gerhardt

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

• Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
• How to create educational content for Instagram to build trust
• Why you need to tailor your content for Instagram and your audience specifically

Timestamps

• (00:00) - - Intro to Jenn
• (06:13) - - Setting Goals for B2B Brands for Instagram
• (09:50) - - Adapting Content Strategy for Instagram
• (11:44) - - Focusing on Quality Over Quantity
• (14:50) - - Using Educational Content to Build Your Brand
• (19:42) - - TikTok Experts vs Short Form Video Experts
• (25:29) - - TikTok, Instagram, and Content Unique to Platforms
• (28:27) - - How to Use Instagram Carousels
• (31:53) - - How to Use Instagram Highlights
• (34:24) - - Strategies to Find Underpriced Attention
• (36:42) - - Aligning Brand Image with Social Media Presence
• (40:41) - - Understanding Reach Metrics
• (43:20) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

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