#132: Growth | B2B Website Conversion Tactics with Talia Wolf

Exit Five: B2B Marketing with Dave Gerhardt

Exit Five द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

15d ago 51:35

MP3•एपिसोड होम

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more.

They discuss things like

Selling with emotional benefits over feature lists
How to use the stages of awareness to lead customers through the conversion funnel
How to do research that informs your conversion strategy
Using AI to create content that'll resonate with website visitors

Timestamps

(00:00) - - The Pitfalls of Traditional Agencies
(07:40) - - Building Successful Careers
(11:18) - - The Importance of Understanding Emotion in Digital Conversion Optimization
(15:54) - - The Science Behind Emotions
(20:00) - - Messaging tips
(23:15) - - Uncovering Emotions through Customer Interviews and Surveys
(28:38) - - Research and Specific Questions in Optimization
(32:12) - - The Importance of User Awareness in Conversion
(37:04) - - Guiding the Buyer's Journey: Crafting Purposeful Homepages for Multi-Stage Awareness
(41:03) - - Convincing Customers in 3 Seconds
(42:50) - - Navigation and Client Segmentation
(47:24) - - Efficiency and Inspiration with ChatGPT
(48:43) - - The Core of Conversion Journeys

Send guest pitches and ideas to hi@exitfive.com
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Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by PharosIQ.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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