Cracking the Code: Intent Data and the Future of Logistics Marketing

Everything is Logistics

Blythe Brumleve द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Blythe Brumleve या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 47:50

MP3•एपिसोड होम

In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies.
Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging.
She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.

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अध्यायों

1. Cracking the Code: Intent Data and the Future of Logistics Marketing (00:00:00)

2. Deep Dive Into Supply Chain Marketing (00:00:05)

3. Enhancing Sales Outreach in the US (00:10:48)

4. Revolutionizing Marketing Strategies in Supply Chain (00:19:29)

5. Modern Executive Marketing Strategies (00:23:55)

6. Maximizing Marketing Impact Through Math (00:36:37)

7. Building Digital Ecosystems for Business (00:46:40)

411 एपिसोडस

#Business #Blythe Brumleve #Digital Dispatch #Demand Marketing #Logistics #Freight #Inbound Marketing #Trucking #Transportation #Ecommerce #Supply Chain #Digital Marketing #Business News #Entrepreneur #News