Mark Agnesi: HIS FAVORITE PART OF WORKING AT GIBSON

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On this Mark Agnesi interview, the director of brand experience for Gibson guitars shares his journey from a small town in Ohio to working in the music industry. He discusses his early music career, including starting a band and releasing an album at a young age. Mark also talks about his transition to marketing and the creation of the popular YouTube series, Guitar of the Day. He then explains his decision to leave Norms Rare Guitars and join Gibson, where he helped launch Gibson TV and produce high-quality content for the brand.

Mark discusses the creation of Gibson TV, Gibson Films, and Gibson Certified Vintage. He also talks about his role in designing and opening the Gibson Experience Centers and the importance of attention to detail in retail spaces. Mark discussed overcoming “Play Authentic” and emphasizes the importance of patience in building an audience and the value of hard work… the most important lesson life has taught him, the biggest change in his personality over the last 10 years… his upcoming line of Mark Agnesi guitars, and his guitar collection.

Mark emphasizes the importance of being nice and kind to others and shares his passion for cooking, sports, and buying guitars. He also talks about the challenges of maintaining an on-camera persona and separating it from his real personality. Mark's love for music and guitars shines through as he discusses his role at Gibson and his personal guitar collection.