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When Hiring Internally Makes Sense [Ep. 39]
Manage episode 431271496 series 3523921
Vision Advertising द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Vision Advertising या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, Laura and Julia suggest five organizational elements that pair well with internal marketing services and teams, as opposed to an external agency. Our ever-objective hosts discuss how certain organizational preferences and strategies, such as a need for long term internal capabilities, firm control, and close integration, as well as considerations of long term cost considerations and cultural fit, can often be better served in-house, within an organization’s own marketing department. Listen in to know if your organization needs to ditch the agency — even one as wonderful as Vision! — and forge its own (marketing) path!
Takeaways:
Internal marketing may be right for your organization if…
1 - You have a need for high control and close integration
2 - You have a need for industry specific experience
3 - You have a need for long-term internal capabilities
4 - Internal marketing is cheaper for you in the long-term
5 - Your industry culture and commitment would function better with an internal team
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Chapters: 00:00 - Introduction
02:06 - Reason #1: High need for control and close integration
04:40 - Reason #2: Need for industry specific expertise
07:13 - Reason #3: Need for long term internal capabilities
08:51 - Reason #4: Long Term Cost Considerations
10:28 - Reason #5: Cultural Fit and Commitment
13:46 - Conclusion
51 एपिसोडस
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