How I started selling at Urban Outfitters | Pivoting, Persistence, Power of Networking | Perkies Founder, Rosie Mangiarotti

Entrepreneurial

Rosie is the founder of Perkies, which makes innovative undergarments for women. Perkies' first product was a sticky bra with replaceable adhesives, since the adhesive wearing off or becoming dirty is the reason why most traditional sticky bras have a short usage life. Rosie also turned the head around nipple covers and created Perkies Nips, which are stick-on nipples, which have become a pop-culture favorite at Urban Outfitters along with the free-the-nip trend, as well as worn by breast cancer survivors and previvors to reclaim their femininity and confidence post-mastectomy.
Rosie shares her advice on problem-solving and mindset, including the importance of enjoying the journey -- lessons she learned the hard way losing games and not getting playing time as part of the women's lacrosse team at Brown, as well as the power of networking and not taking no for an answer.
I am in such awe of Rosie and I am so grateful we met at Brown! Her positivity, energy and radiance is contagious. Thanks again for your time, Rosie, I don't take it for granted!
Chapters
(00:00:00) Perkies Sticky Bra with Replaceable Adhesives at Brown
(00:03:49) 3 Years of Branding, Learning & Changing the Name of the Company
(00:08:38) Power of Networking and Persistence
(00:09:04) Selling with Urban Outfitters & Getting Them as a Buyer
(00:12:54) Selling on Amazon, Direct Website, Urban Outfitters
(00:17:31) Finding the Gap in Market in Diversity of Bra Colors in UK & Australia
(00:20:06) Being Accommodating to Retailers for Long-Term Strategy
(00:24:13) How Hailey Bieber's Free the Nip Look Inspired Perkies Nips
(00:26:14) Partnering with Breast Cancer Research Foundation
(00:26:54) Empowering Women Post-Mastectomy with Non-Permanent Stick-On Perkies Nips
(00:31:05) Keeping the Mind Strong with Working Out, Sleep, Friendships & Enjoying the Rollercoaster of the Journey