Technology Innovations in the Clothing Industry with Former H&M CTO Alan Boehme

Enterprise Software Innovators

On the 30th episode of Enterprise Software Innovators, hosts Evan Reiser (Abnormal Security) and Saam Motamedi (Greylock Partners) talk with Alan Boehme, Former CTO at H&M, Procter & Gamble, and former CIO at The Coca-Cola Company. For over 20 years, Alan has led technology teams at some of the world’s most recognizable brands. He has a wealth of insights into how next-generation technology can transform customer experiences and improve business processes. In this conversation, Alan shares how H&M uses technology for sustainability, his insights into the ways startups can best collaborate with enterprises, and details about how smart mirrors piloted at H&M are now in use at both H&M and COS to enhance the customer experience.
Editor’s note: This episode was recorded in 2022 when Alan was still CTO of H&M
Quick hits from Alan:
On leveraging data locked in clothing tags to enhance customer experience: “There's a lot of RFID data locked in tags on garments. We decided to lift the data out of our core warehousing systems and we created a data layer in the store that now mimics what's in the warehouse. By using 5G readers embedded in the ceiling and RFID readers in the walls, we can get 99% accuracy of everything that's in the store at the same time. When you pick a garment up and walk around the store, we know which are going into the fitting rooms and which ones are being left behind. Which ones are being tried on which ones are being returned to the rack. We can create an experience for you with a mirror [using that data]. By lifting the data out and making it available using artificial intelligence and machine learning, it becomes more predictive.”
On the global nature of innovation: “The way we have to look at innovation is that it comes from anywhere and everywhere in a corporation and around the world. It's not bound by any geography anymore.”
On how startups and corporations can best collaborate: “Corporations tend to define their problems too tightly and they're looking for specific solutions; [doing so] loses the creativity of the startups. You lose the intellectual capital that the startups bring, on top of their technology and services if you try to focus them too much. [As a startup], you want to present a business problem, and instead of telling [a corporation] how to solve it, ask them what they can bring to the table in order to make it work and make it solvable.”

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Enterprise Software Innovators is a show where top tech executives share how they innovate at scale. Each episode covers unique insights and stories that will help you succeed as a technology leader. Find more great lessons from tech leaders and enterprise software experts at https://www.enterprisesoftware.blog/
Enterprise Software Innovators is produced by Luke Reiser and Josh Meer