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#11 - Driving Regional Prosperity Through Targeted Strategies with Robert Scotto
Manage episode 450448556 series 3596051
Ecolibrium Headquarters Pty Ltd | EcoHQ द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ecolibrium Headquarters Pty Ltd | EcoHQ या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Unlock the secrets of regional marketing success with Robert Scotto, the mastermind behind Retail Media Hub. Discover how targeted marketing can be a game-changer for regional businesses, boosting visibility, sales, and job creation in areas like the Central Coast, Lake Macquarie, and Newcastle.
Robert shares an inspiring story of how one furniture retailer used strategic marketing to expand from Sydney to the Central Coast, illustrating the transformative power of effective advertising. Gain insights into how Retail Media Hub is helping local economies thrive and get ready to be inspired by the competitive edge these strategies offer.
In this episode, we also explore practical community marketing strategies that regional businesses can use to enhance their local presence. From leveraging social media to sponsoring local sports teams, learn how to engage with your community effectively. Understand the importance of hyper-targeting and avoiding common marketing missteps, such as not knowing your audience. We emphasise the value of community engagement and highlight how supporting local causes can drive revenue growth.
Plus, don't miss the preview of next week's guest, Wendi Czislowski, a powerhouse advocate for disability empowerment whose journey promises to leave a lasting impact. Tune in and transform how you think about regional business marketing!
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Organisations & Charities Supported by Rob and the Team at Retail Media Hub
- Friendship Circle
- Walk 4 Breast Cancer Network Australia
- One in Christ
- Jewish House
- Sporting Rovers Soccer Team
Rob and his team at Retail Media Hub proudly support these organisations, reflecting their commitment to giving back to the community and empowering local initiatives.
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अध्यायों
1. Empowering Regional Businesses Through Marketing (00:00:00)
2. Effective Marketing Giving Local Businesses a Competitive Edge (00:04:50)
3. Community Marketing Strategies for Regional Businesses (00:06:18)
4. Importance of Knowing Your Audience and Competitors (00:11:21)
5. Giving to Locals Less Fortunate (00:13:57)
6. Advice to Business Owners (00:18:49)
15 एपिसोडस
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