#001 - AI and Authenticity in Marketing | Jason Schemmel

Engaged Entrepreneurs

In this first episode of "Engaged Entrepreneurs", Jason Schemmel shares his unique journey from a high school graduate uncertain about his future to becoming a successful digital marketing expert with a specialized focus on AI.
Jason discusses the impact of early experiences, like his innovative business professor and years in the retail industry, on his professional trajectory. He underscores the importance of relationship building in marketing, the transition from traditional to online business models, and the role of authenticity in personal and corporate branding.
Jason also reveals how he's leveraging AI tools like ChatGPT and Perplexity to enhance his marketing workflows and client interactions. The conversation dives into the integration of AI in business processes, maintaining work-life balance, and actionable advice for entrepreneurs aiming to stay engaged in all aspects of life.
Jason wraps up by discussing his current focus on scaling his agency, Get Social Done, through strategic partnerships and advanced AI automation.
00:00 Introduction and Background
00:27 Early Career and Education
02:58 First Steps into Marketing
04:30 Building a Career in Social Media
06:24 Transition to Teaching and Training
17:44 Starting a Digital Marketing Agency
23:44 The Importance of Consistent Marketing Messaging
26:11 Building Trust Through Credibility and Reliability
27:47 Leveraging AI in Marketing
28:53 Practical AI Tools and Techniques
35:38 Integrating AI into Business Workflows
44:22 Balancing Work and Personal Life
45:38 Conclusion and Contact Information

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