Ashley Cline - Insights into the Evolution of Digital Marketing

Empire Life Podcast

The world of digital marketing is constantly evolving, with new trends, technologies and strategies emerging all the time. Successful digital marketing campaigns require careful planning, execution and monitoring to achieve the desired results. In addition, attending industry events and keeping up-to-date with the latest developments can help marketers stay ahead of the competition and remain relevant in today's fast-paced digital landscape. Today's special guest is Ashley Cline, co-founder of Ice Cream Social and the Executive Vice President of Client Strategy for Ticket Socket, which recently gained a new investor in NBC. With over 15 years of experience in digital marketing, Ashley helps clients sell more tickets without increasing their marketing budget. In this episode, they discuss the differences between Ticket Socket and Eventbrite, as well as the importance of investing in luxury experiences for niche audiences. Ashley also shares her expertise on Ice Cream Social, a social referral tool that turns customers into influencers for a brand. Join this engaging conversation about scaling your online empire and increasing your event's success with expert tips and insights. Chapters With Title: 1. 1:01 - Who is Ashley Cline 2. 8:01 - Importance of Marketing Strategy 3.17:03 - Entrepreneur’s Routine 4. 33:22 - 5 Key insights 5. 46:54 - Understand strategy and tactics Links to Connect with Ashley Cline: Email: [e-mail] LinkedIn: https://www.linkedin.com/in/ashcline/ Website: https://ashleyncline.com/ Blog: https://ticketsocket.com/blog/ The host of the Empire Life Podcast, Allison Ramsey is the best-selling author of the Redefine book (www.empirelifeacademy.com/book) and the Founder of Empire Life, Coaching and Mentoring Company. At Empire Life, Female Founders are Guided in Scaling Their Online Empires. Allison is also a Software Developer, Data Scientist, and College Professor. She also hosts the Empire Life Podcast, which broadcasts interviews with mega-successful empire builders worldwide, and publishes expert articles in the Empire Life Blog. With private clients, Empire Life guides clients in business strategy, structure, community building, and authentic sales in scaling the technical infrastructure for membership sites, and systems, raising prices, and confidence, automation, sales funnels, and scaling momentum with Facebook and Google Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in tech, entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time. All of the female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here: https://empirelife.typeform.com/to/KkGBfS