New Amazon Marketing Cloud Capabilities with Ross Walker - Episode 336

Ecommerce Braintrust

Julie Spear द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Julie Spear या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

6M ago 24:22

MP3•एपिसोड होम

In this episode of the Ecommerce Brain Trust, Julie Spear, Head of Retail Marketplaces Services at Acadia, and Ross Walker, Retail Team Lead, discuss the latest developments in Amazon's marketing cloud (AMC), focusing on advanced integrations of new data sources, paid features, audience insights, and the Events Manager.

They highlight the importance of robust attribution and customer journey data, as well as better audience creation and targeting for brands leveraging AMC.

In this episode, Julie and Ross discuss:

Overview of AMC and its recent developments.
Detailed discussion on paid features like Experian auto paid data set and Foursquare paid data set.
Analysis of flexible shopping insights and audience segment insights.
Explanation of the Events Manager and its significance.
Insights into AMC-derived data that has significantly impacted clients.
Comparing the value propositions of media activation and measurement in AMC.
Speculation on Amazon's ambitions in the advertising industry and the role of AMC in achieving them.

100 एपिसोडस

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