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46. Finessing the Customer Journey From a Boat with Jo Caruana, Founder & CEO at Finesse Group
Manage episode 353209309 series 3276241
Amber Engine द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Amber Engine या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Finessing the Customer Journey From a Boat
Optimizing your brand’s customer journey can be challenging. That’s why we decided to bring on an expert to learn more.
Jo Caruana, founder, and CEO of Finesse Group, joins E-Commerce with Coffee?! host Nate Svoboda to talk about how brands can drive sales by optimizing their customers’ journeys.
Throughout the interview, you’ll hear Jo’s views on working remotely on a boat, how to transform the customer experience and technologies she recommends, and more.
Grab your favorite brew and enjoy!
➡️ Timestamps:
0:00-0:27 Intro
0:28-0:57 Introducing Jo
0:58-2:30 How Jo takes her tea
2:31-5:20 How Jo works remotely on a boat
5:21-7:15 Jo’s background
7:16-9:50 How Jo’s team enhances the customer experience for clients
9:51-12:08 Impact of customer experience transformations on clients’ businesses
12:09-14:05 Why businesses work with Jo
14:06-16:31 Jo’s experience with Storybrand Guides
16:32-19:10 How customer journeys have evolved over time
19:11-21:19 Weak points businesses tend to have in their customer journey
21:20-23:21 What businesses are already doing well
23:22-26:10 Technologies to improve customer experience
26:11-29:09 How brands should think about content
29:10-30:37 Tips for brands that outsource content creation
30:38-32:42 Least effective forms of content
32:43-35:05 Realistic expectations for brands and their content strategies
35:06-37:03 The books that have had the biggest impact on Jo
37:04-38:12 How to contact Jo
38:13-28:30 Outro
💬 Get in touch with Jo at:
- LinkedIn https://www.linkedin.com/in/jo-caruana-content/
- Facebook https://www.facebook.com/jo.caruana12/
- Instagram https://www.instagram.com/jocaruana/
- Twitter https://twitter.com/jocaruana/
💬 Get in touch with Finesse Group at:
- Website https://byfinessegroup.com/
- LinkedIn https://www.linkedin.com/company/finessegroup/
- Facebook https://www.facebook.com/byfinessegroup
- Instagram https://www.instagram.com/byfinessegroup/
- Youtube https://www.youtube.com/channel/UCxWQyd4Mg9Lqvf0sw9CsMkA
#ecommercewithcoffee #customerjourney #remotebusiness #amberengine #podcast #ecommerce #ecommercetrends #remotework #customerexperience #contentstrategy #storybrand
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