Drysen Carsten | Storytime (What's it like working with an animation studio?)

Drysen Learns Things

In this episode, Drysen discusses the process of working with an animation studio like Made By Things. He explains the Discovery Workshop, where goals and content gaps are identified. The next step is to develop the story, focusing on inspiring curiosity and positioning the brand as a mentor rather than the hero. The process then moves to creating a visual treatment, mood boards, storyboards, and style frames. Once approved, production begins, followed by animation and sound design. The entire process is highly collaborative to ensure the final product aligns with the brand's personality.