Practice Reputation Management Part 2: Tools to Help You Monitor Your Digital Front Door

Dr Marketing Tips Podcast

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door.

In the first part of DrMarketingTips’ reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation management. In this second part, co-hosts Jennifer and Corey share advanced strategies and tools that medical practices can use to easily monitor, track, and improve their reputation scores and patient-reported outcomes.

Take a deeper look at leveraging technology in reputation management for your practice and see how just a few tools can significantly impact your practice’s digital presence for the better.

What You’ll Learn in This Episode:

• Integrating Star Ratings in Ads: Discover the impact of linking your Google star ratings to your digital ads and how it can set you apart from competitors in search results.
• Automating Review Solicitation: Understanding the importance of automating the review solicitation process and its role in generating frequent, fresh reviews which are favored by search engines.
• Analyzing Competitive Data: Learn about your competitors’ data and get valuable insights for strategizing your own reputation management.
• Patient-Reported Outcomes: See how to increase patient engagement through digital surveys and how they can be used for internal improvements and external marketing.
• The Importance of Net Promoter Score (NPS): Get insights into how NPS scores can be used as a differentiator and a tool for continuous improvement.
• Google Seller Ratings: Explore how integrating Google seller ratings can enhance your ad visibility and provide social proof to prospective patients.

Innovative Uses of Patient Feedback: How to effectively utilize patient feedback not just for reputation management, but also for improving patient experiences and even in recruitment strategies.