Episode 323: Craft the Best Content & Campaigns: AI Prompts for Patient-Centric Healthcare Marketing

Dr Marketing Tips Podcast

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies for healthcare.

While AI is smart, it still needs a human touch. They share expert strategies for crafting precise prompts to guide AI tools in generating authentic, brand-aligned content for healthcare audiences.

The discussion underlines the importance of editing and fine-tuning AI outputs to ensure they resonate with the nuances of medical communication and talking to different patient audiences.

For healthcare professionals looking to embrace AI in their marketing efforts, the episode also introduces a valuable resource and guide to prompts: ChatGPT prompt pack with over 100 prompts. You can use this prompt pack to research, design, and streamline all types of medical content and strategy, including patient research, website content, advertising, social media, email marketing and much more.

Tune Into This Episode to Learn:

• How to use AI and ChatGPT to enhance your medical practice content without losing the human touch
• When and what you should use AI for in healthcare marketing
• Steps to craft the best prompts to get better results and how to use the ChatGPT Medical Marketing Prompt Pack
• The importance of training your AI on your practice and patient personas
• How ChatGPT can now access and research in real-time, speeding up your ideation and content creation process
• Why human oversight is necessary to personalize content and remove AI “jargon”