DGS 272: The 3 Systems You Need in Your Property Management Business

#DoorGrowShow - Property Management Growth

F

You’ll Learn

[02:01] The Team Sandtrap + Cycle of Suck

[12:20] Why You Might Have the Wrong Team

[20:54] Building the Business Around You

[29:40] How to Escape the Cycle and Level Up

Tweetables

“If your business isn't healthy and growing, it's dying.”

“Here's the reality: it takes 10 people to clone yourself in a business.”

“How did you build it the wrong way? You built it around what you thought the business needed, and you didn't build it around what you needed.”

“If you have capacity less than a hundred doors, then the odds of you getting another a hundred doors in the near future is slim than none.”

Resources

DoorGrow and Scale Mastermind

DoorGrow Academy

DoorGrow on YouTube

DoorGrowClub

DoorGrowLive

TalkRoute Referral Link

Transcript

[00:00:00] Healthy business owners have healthy businesses have healthy team members and feel very well supported. And the only reason you're not there is you just don't know yet what healthy business owners know.

[00:00:11] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings.

[00:00:38] Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses.

[00:00:56] We want to transform the industry, eliminate the BS. Build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, Jason Hull, the ceo and founder of DoorGrow. Now, let's get into the show. All right, so before we get started I wanted to just mention our sponsor Vendoroo. We've seen some great results with these guys.

[00:01:22] So if you're tired of constant stress and hassle of maintenance coordination, meet Vendoroo, your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting vendor selection and coordination. Built by property managers. for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability.

[00:01:47] Vendoroo takes care of the details so you can focus on growth. Schedule a demo today at Vendoroo.ai/DoorGrow and experience maintenance done right. All right, so let's get into the show. So what has been going on in the DoorGrow universe or in DoorGrow world? So, one, we are raising our rates, our fees, because we are taking better and better care of our clients and getting them better and better results.

[00:02:17] And so this is something that we coach clients on all the time. Are you taking your business to another level? Are you confident in raising your fees? Or have you kept them small or competitive, or even worse, low in your market? Are you striving to provide and deliver more value? Are you taking things to that next level in your business?

[00:02:40] We meet regularly with business owners in this industry. So in the last week or two, I've met with several businesses that are stuck in what I call the second sand trap. This is where maybe they were a client a long time ago in the past. We helped them figure out how to get growth. They've gotten to maybe the 200, maybe somewhere 200- 300 door range, maybe even up into the 400 doors range.

[00:03:05] And they are now experiencing the second sand trap of constraint. And so some experience this even earlier. I have had people come to us, people that have joined our program recently, that are having these second sand trap problems around just over a hundred doors, like 150. And they're already in this painful spot.

[00:03:26] And there's a few reasons for this. One, they could be caught in the cycle of suck, which means they've taken on too many shitty clients that are You know, too high of operational costs. And so they have too many difficult properties to be dealing with which makes the tenants more difficult, and so they've kind of created this mess in which their entire portfolio that they're managing and dealing with are a lot more difficult than most of my clients' situations.

[00:03:53] And so their operational costs are really high and they're making a lot less money because of that, their profit is down. And then what that means is it's a lot more difficult to deliver customer service and be effective. So I have a partner with me today, which is a dog we're fostering named Hans.

[00:04:12] And he is trying to chew a toy right at my feet. So what's up Hans. And if you haven't seen our previous dog episode that we did go to DoorGrow. com Click on "Dogs" up at the top. We've got a little dog emoji on our website. Check that out and learn a little bit about Sarah and my passion in helping dogs. And this is to be fair, mostly Sarah's passion. I like dogs definitely more than cats. I like dogs, but Sarah loves dogs. She really loves dogs.

[00:04:40] And so this is more her thing. So check that out. And that lets, you know, a little peek into the our reality here in our home with DoorGrow. So you can also check out our funny videos at the top right there as well. That'll give you a perspective on how goofy we are and we try to incorporate our dogs in these videos.

[00:04:58] Hans made it into one of our recent ones that will be released. You'll see it. So this second sand trap, the challenge here at the second sand trap is that these property managers have figured out how to grow. They know they could probably double in size. Most of you that are at the stage, you know, you could probably double in size door wise.

[00:05:16] You could easily go get more doors. You could attract more owners if you felt comfortable. So here's a question you need to ask yourself. This is something I love asking people that are at the stage so I can see how bad is it? How bad is the problem? So some of them get at this stage, business owners get really burnt out, like really stressed.

[00:05:38] We're talking like I had a lady say to me, "I fucking hate my business. Can I be real with you?" That's what she said. "I fucking hate my business." And she's having a ton of health issues and stress. I don't know if it's all related directly to this, but stress can eat you alive, right? Basically every health situation gets worse if there's high stress. And so she's dealing with a whole mess of stuff, right? And this is a challenge. This is a challenge in business. We deal with a lot of stress as business owners, but property management can be especially stressful. You're dealing with sometimes really upset angry people and a lot of that stress doesn't have to exist If you're not in that cycle of suck the other challenge at this stage besides maybe being caught in the cycle of suck Is not being paid well enough.

[00:06:28] And so Not only is your operational costs high because of the cycle of suck, but then also your pricing may not be optimized or very effective. You may not have a premium offering for premium buyers that may exist in your portfolio. And so they just go with your cheaper option, which is the only option that you have.

[00:06:45] And then there's also this weird race to the bottom in terms of price where everybody's priced like similarly, like 10 percent in most markets in higher rent markets, maybe like 8%. And then in some markets, it's like really grotesque with flat fee, you know, property management and stuff like this.

[00:07:01] And so the challenge then there's kind of this race to the bottom in terms of pricing. And so you may not be getting paid as much as well. And so sometimes if you can just increase the amount of money that you're bringing in and decrease the amount of operational costs in the business, you could easily double your profit margins.

[00:07:22] We've had clients go from 25 percent margin, which is good to 50 percent profit margin by getting some pieces dialed in. Now, the three biggest profit levers we find at this stage are people planning and process. Why? Because they're all connected to the biggest expense, which is. People, right? Which is staff and whatnot.

[00:07:43] So we need a really good people system, which means a hiring system and a really good existing team so that we can always maintain really good personnel and team members. Then we have a healthy team that buy into our culture, that have the skill and intelligence to do the job and have the personality type that is a fit for the role.

[00:08:01] I call those the three fits culture, personality, and skill. You need all three in order to be a good team member. If you have team members right now that don't match all three, you are spending too much money on this person and you're getting too little output. If you're caught in the cycle of suck, you are spending too much money on all of your people and getting too little output.

[00:08:22] If you don't have a good hiring system, you can't replace, confidently, the people on your team to get good people. And so you don't have a system or mechanism to do this. And so most businesses at this stage usually spend five to 10 years playing Russian roulette to get a decent team so they can finally break 600 doors.

[00:08:42] A lot of them by that time, even before they hit that, just give up, they sell the business, they exit. And so the time can be collapsed on this significantly. So here's the question that I ask. I asked people that are caught in the second sand trap, "what is your current capacity for adding more doors on that you believe right now? How many more doors do you think you can handle with your existing team before things start to get uncomfortable, maybe fall apart, or maybe break?" A healthy response would be, "we could double in size," which means they are not concerned like, "we could easily add another 200 doors, and it doesn't break. It's not an issue." Okay response would maybe be "I think we could add another hundred." That means they're already experiencing some challenges and constraints. They think they could squeeze to another hundred units or so and there might be an issue. Really bad is if you're like, "we could probably handle 50 more units and then I would have to change something dramatically, get a key team member, change something significant or that would really max out my stress."

[00:09:42] So if the capacity is 50 doors right now, if your future capacity that you can envision is 50 doors or less right now, it's even worse, like 25 units or something like that, you are already in a dangerous and uncomfortable spot. You need to get out of that dangerous, uncomfortable spot. If you have capacity less than a hundred doors, then the odds of you getting another a hundred doors in the near future is slim than none.

[00:10:09] Like you're just not going to do it. Even if people were throwing business at you, you would start to lose doors because things would start to fall apart. Clients would lose trust and you would lose business. You need to create the capacity, the space to be able to easily handle another couple of hundred doors or double in size, or no confidently we can get higher people very quickly and get people up to speed without making a bunch of mistakes, without thinking that the, that all people are crappy and it's difficult to hire, and there's no good people out there. There aren't good people in my market, or I have to have people that have property management experience. Then you need to have the confidence to be able to get them up to speed quickly, which means you have a really good process system. You have processes, you have a mechanism for getting them up to speed and in place, into position quickly, and that you know you've got the right people.

[00:11:03] So that they, and they now have the right processes and tools and resources that they can get training and get up to speed rapidly, which is your process system. And then you need a really good planning system to get the entire team moving in the same direction to rowing together as a business, as a team, to use a rowboat analogy, that they are all moving and headed in the same direction instead of in conflict or at odds or just focus on their tasks.

[00:11:34] We need a strategic planning system so that there are goals and planning to move the business forward so that you have a solid annual plan broken down into quarterly plan and quarterly goals and then you have your monthly goals and plan which are broken down into your weekly goals and commitments that each team member are taking on that are to move the business forward strategically so that the business is moving towards strategic growth instead of just transactional leadership where you're giving them a task and waiting for them to come back and say they've done it. So transactional leadership is this leadership style that demotivates your team and gets them to perform worse. Many of you live in a very transactional process system.

[00:12:20] So the other challenge at this stage is what I call the process myth. Everybody that's stuck at this stage believes they have a pretty good team.

[00:12:29] Because you have a team, you've built some sort of team, but you built it the wrong way. How did you build it the wrong way? You built it around what you thought the business needed, and you didn't build it around what you needed to get to the next level and having more fulfillment in your day, more freedom, and less stress.

[00:12:45] Each team member you've added has built more stress and added more questions to your day and you're involved in every single role. And so you have not built the team based on what you needed. You built the team based on what the business needed, which means the business now is evolving and becoming a monster that is like a high chair tyrant flinging food in your face and it's in control.

[00:13:06] Instead of building the team and the business around what you need. So you have more calm, more freedom, more fulfillment, more support. And so we need to shift this. So you built this entire team the wrong way, and you think you have a good team, but if you are showing up, if you have an entire team and you are showing up in this business, not in a role in not doing the things that you love doing, not in a role and a position of fulfillment and enjoyment, in your own business, you are in charge of, you created, and you are miserable in your own business, then by default, you have the wrong team.

[00:13:44] Zero question. This is as if you started with the wrong puzzle piece and went and found puzzle pieces to attach around your business to build out your team. You were showing up as the wrong square puzzle piece when you really are probably a beautiful round peg or round piece. And so you've built the wrong puzzle pieces around you, the wrong team. And I guarantee you're getting probably half to maybe a third, the output of a mediocre team like that, then you would, if you had a rockstar team and you may think "my team's pretty good," but if this is all you've experienced so far, you have no idea how amazing a team could be if they were really motivated and really performing well, and they loved doing what they got to do and they believed in you instead of just believed in getting paid as a transaction for work done. Here's the thing, entrepreneurs need to realize this. Entrepreneurs are money motivated naturally. Most of us are motivated and we love money. We don't hate money, right? You probably don't hate money. If you look on a disc assessment, there's usually a section called the values index or something like this, and there's a score called the economic score, this index and the economic index or economic score for most people is low.

[00:15:00] It's below average. Which means they're not motivated economically, they're not motivated by money. They don't love money, right? It's not that big of a deal to them, which means once their basic needs are met, throwing money at them does not increase performance It doesn't motivate them giving them bonuses giving them pay just in exchange for doing tasks does not motivate them to perform well or better. Money's not a motivator really for them so If you have a high economic score and you view everyone else through that lens, and the only people that generally have a high economics score are entrepreneurs and salespeople. Well, good salespeople should like money because you want to reward them and incentivize them to want to bring in more money and they get paid if they bring in more money So that your interests are in alignment. So you need salespeople that are in alignment with compensation like commission structures, stuff like this that are motivated to make you more money and if they're not making you more money, then you're not having to spend as much money on them, right? There needs to be proper alignment incentive wise. Everybody else on your team though, are not going to be motivated by bonuses and money. And the mistake entrepreneurs make is they try to reward bonus them, compensate them for money. "Hey, if you get us some more positive reviews, we'll give you this bonus."

[00:16:13] "Okay."

[00:16:14] Right stuff like this and if you hire people that are- I want you to really listen to this if you hire people that are not money motivated, and their only motivation for working for you really is to get paid by you, then you have hired a dangerous person in your business. Let me make this clear I'm going to say this again, maybe in a little bit different way if you hire people and the exchange you're giving them is, their whole motivation to work for you is largely they just want to get money. That's the only reason they're really working for you. And you might be thinking, "what else would it be?" I'll explain that in a second. But their only motivation is to work for you to get money from you because they want money, but they're not money motivated necessarily, then they become dangerous to your business.

[00:17:05] These are the people that steal. They steal time. Maybe they have ethics and they have some values and they're not going to actually steal money. But I've seen property managers repeatedly have their trust accounts depleted by people on their team before coming to us. I've seen people that handle their accounting and finances, steal money from them.

[00:17:28] These are people that are not as money motivated. But their only motive is money. And so they are bringing people that maybe don't have the same value system as them, and they're not good fit for their business, et cetera. Okay.

[00:17:42] If you bring in people that believe in you, let's talk about the opposite.

[00:17:46] If people believe in you. They believe in your culture that you've established for the business. They believe in your company core values. They are inspired and they want to work for a business that has a greater purpose than just extracting money from tenants and owners. They want a mentor, A business owner that they can believe in that they feel like is going to help them grow and become even better person.

[00:18:08] They want to be part of a business that is having a positive impact in people's lives and in the community. Then if they're not money motivated, it's okay. If their economic score is low, that means they're recognition motivated. So they also are motivated by being part of a team that has a positive culture of wins and recognition, which is part of the planning system that we would install, which is an accountability and recognition system that increases motivation among the team.

[00:18:37] It inspires creativity, inspires innovation, inspires motivation among the team, especially team members that are not financially or economically motivated. Then you will get three times the output from these team members. You get way more output from these team members. They are willing to work for you because they're getting so much value in other ways.

[00:19:00] They feel like they have a greater sense of the four reasons, as I've talked about on this podcast before of fulfillment, freedom, contribution, support. They feel like they get more of these four things because they're working for somebody that has these four things. Then they also get that fifth reason of safety and certainty because they're working for a business that is safe.

[00:19:17] It's stable. It isn't crazy. It's a calm workplace because the leadership is calm. The leadership is in control. There is leadership there where they are leading from a space of having fulfillment and having freedom and having contribution and feeling like they're contributing, making a difference in the world and where they are supported.

[00:19:39] And if you don't feel those four things in your business, you've built your business incorrectly. You may have taken good care of the tenants. Maybe you've taken good care of the owners, but you gave yourself a shit deal. You weren't taking care of yourself. And the whole reason the business exists for you is to provide you with fulfillment in your day to day.

[00:19:59] You enjoy doing what you're doing. You're having more and more freedom and autonomy to make the choices and do the things you want to do in life. And that means you're making more and more money. And if you're making more and more money, you should have more and more freedom and fulfillment.

[00:20:13] But most of you, if you're caught in the second sand trap are as a business are making more money than the business has ever made. But a lot of instances you're making less per unit or door than you've ever made, you know, profitability wise, and you don't really have more fulfillment and freedom. You are losing it.

[00:20:32] Every door you add in every team member you add steals fulfillment and freedom from you steals a sense that you're making a difference and contributing in the world and makes you feel less supported and makes you feel like you have to support more. And so you're building your team and your business the wrong way.

[00:20:49] And so this is the mess that DoorGrow helps businesses climb out of.

[00:20:54] How do we escape this? We need to do things like have you do a time study, have you figure out energetically, which things are bringing you more freedom and fulfillment, which things are your plus signs, which things are your minus signs. Then building out your job description. Like what is your actual job description and what do you want it to be? And then figuring out, all right, what role do we need to hire or bring in or get to build the team around you to make sure you're supported. Usually this means the first person you hire should be an assistant that just helps you.

[00:21:24] Not a clone, not somebody that has all the same attributes as you, but somebody that's opposite and complimentary to you. To help you with all those minus signs that fits that personality. A big mistake, a lot of entrepreneurs make in building their team initially is they try to first go follow the clone myth and go hire somebody like them.

[00:21:43] Here's the reality: it takes 10 people to clone yourself in a business. Just roughly, it takes about 10 people to match all of the skills and things that you do when you're wearing all the different hats in a business. It takes 10 different personalities. Because you don't enjoy wearing every one of those hats.

[00:21:59] You need to find people that enjoy wearing each individual hat as you build that out. So just get that idea in your head. It's going to take about 10 people to clone you. So kill that clone myth and don't go try and find a mini me or somebody like yourself. That's a huge red flag and mistake when you hire somebody that's like you.

[00:22:15] These are usually the people that have the same skill set, capacity, intelligence level as you and an entrepreneurial drive as you. That go and steal portfolios, steal clients and go start their own property management business. Because really be honest with yourself as an entrepreneur, you are probably now unemployable.

[00:22:35] You probably couldn't just go work for somebody else. You probably wouldn't want to. So you're not going to do that, right? They don't want to work for somebody either if they are entrepreneurial. They eventually start seeing flaws in how you think and how you do things. They're like, "I could do this better. I want to do this differently. I can see all these different things I would be good at I could change," and they go and start their own business and then steal whoever's loyal to them if at all possible, because that's the easiest thing for some of these people to do. Right? "Well, yeah, that guy's, or gal's a bad boss. You should come with me. We're going to do things differently." And they're like, "yeah!" And that's like people that are not a good culture fit. They're not loyal to you. All right, if they're not a good culture fit if they're not a right personality fit, they're not they don't really love the role or position and if they're not the right skill fit or intelligence level, they don't have the capacity to do the job or they don't have the training to do the job Right, so you need all three.

[00:23:32] All right so If you want to escape this second sand trap and escape having this business that is frustrating and difficult, just recognize you can do this. Like you can have the business of your dreams and you don't have to change the industry. You don't have to give up on property management in order to do that.

[00:23:53] You just need to align the business with what you most enjoy doing in it. So let's say you love doing sales. You could be the bdm in your own business. You could do sales. A lot of business owners do that Let's say you hate sales, but you love the accounting. You would just love to spend more time doing that you could do that It's your business Let's say, you love doing the operational pieces and the tech and geeking out on systems you could just focus on that and you could bring somebody else in to be the bdm and to make everything like grow, right? There's nothing you have to do you could even get to the point where you do nothing in your business if you wanted to, and you wanted to get to that level of exit where you exit or leadership, and you're no longer involved in the business.

[00:24:35] That's possible, too. But then, for most entrepreneurs, you would probably be bored, right? This is another factor that I think is important. If you're stuck in this next sand trap, a lot of times the reason people end up really frustrated, really demoralized, really stressed is because they don't understand these different levels of exit that exist.

[00:24:56] And so this is a concept that I got from a gentleman named Roland Frasier. He's an interesting dude. He's an attorney and he's a couple of different things if I remember correctly, but what he generally teaches is about buying and selling businesses and stuff like this. And one of the things I picked up from him and from Ryan Deiss, who are both connected to a program that we were in called Scalable, is the more valuable you are to your company, the less valuable your company is.

[00:25:27] So if you're ever looking to exit or sell this, that's important to recognize. The other thing that I thought was really interesting is this five levels of exit that I learned from Roland Frasier. So the first exit is exit the line. This is where you go from worker to manager. In property management frontline work is handling tenants doing all the property management stuff.

[00:25:48] That's difficult And if you can't exit level exit one. You can't exit one and you think the only way to escape that is to sell the business, then you have a really unhealthy mindset and you're probably super miserable in your own business So you need to be able to exit level one. If any property management business owner that doesn't exit level one, they're still a property manager and they're not the entrepreneur or the business owner.

[00:26:11] They're not truly an owner of the business. They're the, they're an employee in it, right? Number two is to exit the staff. This is where you go from manager to CEO. So you're no longer doing like the frontline lowest level work. Then you're exiting the staff, which is maybe the managerial sort of level work.

[00:26:28] And now you're a CEO where you have managers. You have people you trust to oversee departments. Like you have a head of maybe maintenance coordination and you have a head of property management, you know, whatever. Right. The next is to exit the org chart. So you go from CEO to maybe being an advisor, being on a board, you're on the board of advisors.

[00:26:48] And now you have a business, it, you're an owner, it pays you and you've exited the org chart. The next would be to exit the board. You're no longer like really having to like steer the business, you know, from behind the scenes, you're no longer involved. You trust that there's a whole group of people that make this work and there's a board and you just own it.

[00:27:11] You're just taking cash, like you're just getting paid. And then the fifth level of exit is to exit ownership. It's to leave the business. So one of the things that's super important is for you to recognize where is your best level of exit you want to be at right now? If you've been in pain a while, you're probably thinking "exit five. Like I want to sell this thing. I hate it. It's awful." I talk to a lot of people that are like that and I'm like "you're just doing it wrong let's get this fixed" because The myth that people believe is that if you're at this stage of misery in your business It's "I should go start another business, something else I'll do something else." I guarantee if you go start something else, you're going to start with less knowledge, less skill. You're going to have to go through the pain and the lessons and everything. And you're going to get to the same stage in the video game where you have the same boss to beat. He's just got a different outfit on but it's that same giant gorilla that you got to fight or whatever it is in Donkey Kong and you've got to beat this beast of a gorilla and it is building the right hiring system, the people system, the right planning system and the right process system.

[00:28:16] And you still have never figured this out. And so you're going to end up miserable building the wrong team around you again. You're going to end up in the same place, just in a different industry. You have to learn how to solve this boss. And that's what we do at DoorGrow. We help you figure out how to beat this level boss.

[00:28:35] We've helped lots of people do it. We've replaced entire teams. We've helped install hiring systems. Hiring is a problem at any level of business. I've seen multi million dollar very wealthy business owners In lots of different industries and masterminds have been in hiring is still consistently a problem for these individuals and so we want to make sure that you're able to let go of that. That you're able to not have to deal with that.

[00:29:01] So figure out the level of exit that you most desire to be at. If you're in a healthy state, most of you would probably not want to just be out of the business and retired. Most of you would be bored. You enjoy maybe dealing with certain things in the business and you enjoy maybe running the business.

[00:29:19] If it were healthy and you had a good team, so we need to restructure the business around you. So it's giving you what you want. Then it can start to give the team members more of what they want. And you'll have better team members that will stick around because they're not working for somebody that is making bad decision making and making bad choices and running the business in a state of chaos and misery.

[00:29:39] Right? Healthy business owners have healthy businesses have healthy team members and feel very well supported. And the only reason you're not there is you just don't know yet what healthy business owners know there's just a little gap in knowledge and maybe a gap in some systems that could easily be given to you, learned and installed rather than having to play Russian roulette, take lots of risks, spend tons of time through trial and error and reading books and watching YouTube videos, wasting time and money and focus and energy and all the other currencies.

[00:30:15] Our goal at DoorGrow is to help you collapse time and figure out what works. I've made all these mistakes. I've done all the mistakes that we've talked about. I've done it. And I've worked and I've shelled out a lot of money to operational coaches, to relationship coaches, to fitness coaches, to, I mean, you name it, sales coaches.

[00:30:35] Like I've spent. I'm still always learning and I've invested so much into figuring these problems out. My goal is to help you not have to waste all that time, energy, money, to collapse time and just help you go faster. I believe everyone listening to this, if you really are an entrepreneur, you can figure all of this out on your own. I like I have no question. You can absolutely do this. I did it, and I was super clueless in a lot of areas I was super clueless in financials, super clueless in sales like I've had to get coaches and mentors in all of this stuff, super clueless in relationships. I'm on my third marriage. Like I've studied relationships in an insane amount, right?

[00:31:17] There's nothing like pain to cause you to learn right? My goal is to help you collapse time on all this because all of these things affect your business All these things affect your revenue all these things affect your team All these affect your ability to lead and if I can help you collapse time on this, just with some clarity and some direction and some systems, you will go so much more fast, so much more quickly, add so many more doors, so much more revenue, have so much more space, so much more freedom, so much more happiness and joy in your business.

[00:31:51] It doesn't have to be this hard. And our program in my opinion, even though we raised our pricing is so much cheaper, so much less expensive than the cost of tuition of learning that I've paid to get to the point that I'm at in business. And it's so much cheaper than the price of tuition and stress and money you're going to have to pay in challenges and mistakes in order to get to that level and learn.

[00:32:17] I'm going to help you collapse time. Our programs, even if they cost thousands of dollars a month on some of our most expensive ones, are easily offset. They're so easily offset. Like sometimes we offset that in our first jumpstart session that we do in person with new clients. We offset that. That expense right away you have enough doors we can easily find another couple grand or a few grand in the business monthly just because of some of the challenges that exist, and then our program is paid for then even if you a lot of you if you add 10 20 or 30 new doors, which is not hard to do. There's no scarcity out there in the marketplace. It is so easy once you get things in alignment to bring a new business and to attract new business without spending any dollars on advertising, we can usually eliminate two to three grand a month, just in expenses in advertising that larger companies are doing that doesn't even need to exist.

[00:33:14] Just that alone would like pay for the program and it would be easily offset. And then you'll actually grow faster using the strategies that we give you. So there's so many ways in which making the decision to work with DoorGrow is not an expense. It makes you money. Otherwise clients don't stay with us. We don't have any sort of term limit or contract where you have to stay with us, like even over a month, like you don't have to, you can quit and cancel at any time.

[00:33:42] And the reason we don't have agreements and contracts, like a lot of the vendors you work with like in property management space or tools that you use or software or whatever, you've got contracts and agreements with a lot of different people. We don't need it because clients stay with us longer.

[00:33:56] They stay with us for years. So we've eliminated that. We knew if we could just keep people for a year in the past, we could get them great results. And so we had agreements in place. We don't even need that anymore. We are super low risk. We have more testimonials and case studies than any other coach or consultant in the industry.

[00:34:13] They can't keep up with us. And we have such a great system because we have our planning system and we have a great team and these systems in place that I'm speaking of on this call. Nobody can keep pace with DoorGrow's level of innovation and what we're adding to our program consistently. We just rolled out these new client workbooks.

[00:34:31] We just rolled out recently in the recent years, we rolled out a new martial art style belt system for clients to level up going from a white belt with zero doors. Well, one door up to a black belt with a thousand doors quickly. And we've consistently keep rolling out new and better systems and resources.

[00:34:50] And so nobody can catch us. That's why I'm confident in saying DoorGrow is the best, most comprehensive coaching and consulting program for property managers in the space. Period. If you are, especially if you're doing third party property management, but even if you're like, you know, an owner operator, if you're at that next level, we've got operational challenges we can help you be able to increase your capacity and get to the next level. So this is all I wanted to say today. This is my, a bit of a rant, but I want you to understand there's hope. You can do this and you could do it on your own. Doing things on your own is the stupidest path to growth. I've been that idiot.

[00:35:31] I have done that. It was slow. It was grueling. It was frustrating and it was demoralizing. And when I started getting coaches and mentors, every decent coach I had because I had the belief that I was going to get something out of that program, come hell or high water. I was positive active in my mindset.

[00:35:50] I was positive. Like focus on what's the positive outcomes I can get from this and I was taking action and being active I always made my money back on anything that I did or any program that I did I was making even more money than what that program cost me and that's what we want to help you do. We can easily offset the cost of our program.

[00:36:08] So I don't believe DoorGrow is an expense. DoorGrow has legit roi. DoorGrow is a value add to your business so. If you're not an idiot and you're intelligent and you want to collapse time and you want to work with DoorGrow reach out to us we can help you do this. It doesn't have to be so painful. It doesn't have to be so hard We have proven this over and over again that our systems, our growth strategies, our ops stuff all works. We've proven this. We use our own op stuff internally.

[00:36:41] We have proven that this stuff works and we know it can work for you. We've done this with multiple clients. The only question I have is, are you going to do the work? That's it. I can't do it all for you. I can't do it for you. You've got to do it, but you're already working hard. If you would like to work less hard in the future and more smart, reach out to DoorGrow.

[00:37:02] You can reach us at DoorGrow. com or make sure to join our free Facebook group doorgrowclub.com where we will nurture you, give you some value until you're ready to work with us to grow your business and get it to the next level. And if you're comfortable, it's time to get uncomfortable because when you're comfortable, you're at risk.

[00:37:22] There's risk. There's challenge. If your business isn't healthy and growing, it's dying. If your business doesn't have the right systems in place and you lose a key team member, it's at risk and it's in danger. You need to get these systems installed, regardless of how healthy your business feels right now.

[00:37:38] If you do not have a people system, a planning system and a process system. Then your business is at risk. You are in a dangerous position and you're acting like the ostrich with its head in the sand, hoping that if you ignore the problem. You will always be good. And that's not going to be the case. You will get hit with something.

[00:37:56] This happens. I want you to have a safe business. I want you to take care of your team, take care of your family and set some protective barriers in place. You need these systems installed in your business so that you have a healthy business continually. And you become what I call infinitely scalable, which means your capacity is no longer a hundred doors, 200 doors, you know, you could get to a thousand doors and nothing's going to break or fall apart because you'll be able to handle it because you've got the support of an expert team DoorGrow.

[00:38:25] And you've got systems like people planning a process, the super system, and you're able to continually scale and get to that next level. We've helped clients do it. We want to help you and it gets easier and better the more doors you have if you do it in the right way, not worse and not harder and not more stressful because you get better team members, you have better systems, you have more money and revenue. You can take more vacations. You'll have more freedom. Let's make that happen for you. Reach out to us. Check us out at DoorGrow. com until next time to our mutual growth Bye everyone, and I'm out.

[00:39:00] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!

[00:39:27] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.