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Dominó Urbano द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dominó Urbano या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Dominó Urbano - Mobilidade Urbana
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 1261087
Dominó Urbano द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dominó Urbano या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Podcast by Dominó Urbano
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4 एपिसोडस
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 1261087
Dominó Urbano द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dominó Urbano या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Podcast by Dominó Urbano
…
continue reading
4 एपिसोडस
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Dominó Urbano - Mobilidade Urbana
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Você sabe o que é Plano Diretor e como ele afeta a nossa cidade? No quarto e último episódio do podcast Dominó Urbano, a gente explica sobre tudo que é necessário para determinar os espaços da sociedade! O Dominó Urbano é produzido pelos alunos Cadu Lando, Júlia Zago, Juliana Mastrascusa e Mariana Bello para a cadeira de Projeto Experimental em Rádio, da FAMECOS/PUCRS.…
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Dominó Urbano - Mobilidade Urbana
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1 Dominó Urbano - Câmara De Vereadores 39:17
39:17
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O terceiro episódio do podcast Dominó Urbano traz a vereadora Fernanda Melchionna falando sobre as funções e projetos na câmara. Fernanda foi a vereadora eleita em Porto Alegre com o maior número de votos em 2016. Além da entrevista, falaremos também sobre o projeto das sessões noturnas, representatividade feminina na câmara e quais serão as mudanças previstas para o próximo ano. O Dominó Urbano é produzido pelos alunos Cadu Lando, Júlia Zago, Juliana Mastrascusa e Mariana Bello para a cadeira de Projeto Experimental em Rádio, da FAMECOS/PUCRS.…
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Dominó Urbano - Mobilidade Urbana
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Este é o segundo episódio do podcast Dominó Urbano, produzido pelos alunos Cadu Lando, Júlia Zago, Juliana Mastrascusa e Mariana Bello para a cadeira de Projeto Experimental em Rádio, da FAMECOS/PUCRS. Com a temática educação, vamos debater os projetos sobre escola sem partido, merenda orgânica e turno integral. Confere aí!…
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Dominó Urbano - Mobilidade Urbana
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O primeiro episódio do podcast Dominó Urbano, produzido pelos alunos Cadu Lando, Júlia Zago, Juliana Mastrascusa e Mariana Bello para a cadeira de Projeto Experimental em Rádio, da FAMECOS/PUCRS. Essa edição é sobre andar de ônibus, bicicleta e táxi em Porto Alegre. Quais são os principais projetos da câmara de vereadores para esta área? O que os/as estudantes pensam sobre o assunto? A gente te conta!…
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