Episode 30: Swagat Sarangi, Smytten

Direct to a Billion Consumers

“There are multiple brands which will get built over the next 10 years which don’t even exist today… the 100 Cr benchmark will move to USD 100m!” In this episode, join Arjun as he talks to Swagat Sarangi, co-founder of Smytten. With rising D2C CACs – is sampling the answer (listen to answer this existential question)? Hear about Swagat’s from Mckinsey and Google to starting up with Smytten and disrupting the brand discovery problem. . Listen carefully we dig deep into how sampling to be correctly used, the way to action customer feedback effectively and how data can be the secret sauce for D2C brands to understand and scale consumer experience…