Episode 17: Vivek Gupta, Licious

Direct to a Billion Consumers

“The joke was in the city that two guys are looking for some gold plated chicken”. In this episode, join Arjun as he talks to Vivek Gupta – the force behind revolutionizing meat consumption in India. Hear Vivek’s story of switching gears as he moved from being the finance controller of a fund to creating 170 specifications of chicken! Rethinking the supply chain of an age old industry and disrupting it completely is no joke. Today, we take Licious for granted but we must remember that this brand is only ~5 years old. Listen to this episode to learn specifically about creating customer loyalty and serious repeat behavior, building culture in an organization of 3000+ team members and continuing to raise capital successfully till series F!