Value of Issue-Based Digital Campaigns with Ray Kingman Semcasting

Digital Politics with Karen Jagoda

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6M ago 22:40

MP3•एपिसोड होम

Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.

Ray and I talk about:

How issue-based audiences differ from those defined by voter files and related demographic data
Identifying issue-based voters
Issues driving the conversation with voters in 2024
Message testing and measurement in a thematic or issue-based digital campaign
Targeting tools and digital channels to drive fundraising and persuasion

#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy

Semcasting.com

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#News #RadioActive #Politics #Internet #Statistics #Service #Voters #Institute #Non #Partisan #Business