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Why Digital Audio Ads are Effective for Reaching Voters with John Fitzgerald DAX US
Manage episode 430269353 series 2949198
Karen Jagoda and Karen jagoda द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Karen Jagoda and Karen jagoda या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital audio ads can also be produced quickly and tweaked to personalize messages for targeted audiences.
We talk about:
- Politicians as brands and what they can learn from advertisers of trusted consumer products
- The unique characteristics of digital audio ads and where they are being heard
- Targeting opportunities for digital audio ads
- Why campaigns need to include advertising on podcasts to their media mix to reach niche audiences
#DAXUS #DigitalAudioAds #PoliticalAds #TargetingPoliticalAds
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