))
Targeting Multicultural Voters with Sean Duggan SD Media
Manage episode 438978862 series 2949198
Karen Jagoda and Karen jagoda द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Karen Jagoda and Karen jagoda या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement.
We talk about:
- How the DNC Convention reached out to multicultural and young voters
- How media buying in the last part of the election season has been a new challenge for content creation and ad placement
- Where the new infusion of campaign dollars will be spent
- Advertising on YouTube to audience segments otherwise unreachable
- Mistakes campaigns make about how voters get their news
#SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #SpotterLA #YouTube
100 एपिसोडस
साझा करें
