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First-Party and Zero-Party Data: Understanding the Future of Marketing - Erik Christiansen
Manage episode 339542465 series 3302265
Rocket Software द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rocket Software या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In today’s episode, Paul is joined by Erik Christiansen for a conversation focused on consumer data and the best approach for organizations and marketers to collect insights on their audiences. Erik is the founder & CEO of Justuno, a SaaS platform proven to maximize lead and sale conversions through onsite marketing. He has more than two decades of experience in e-commerce and technology, with a focus on sustainable growth and product development. Previously, Erik was the Chief Marketing Officer of Sierrasnowboard.com, an online snowboard community with more than 250K members. Follow him on LinkedIn and be sure to follow Paul and Rocket Software. Learn more about Justuno here.
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