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Why businesses need to experiment more
Manage episode 386343983 series 3393187
Design Thinkers Academy London द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Design Thinkers Academy London या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In our latest Design Thinker podcast we explore the importance of experimentation in business. We are on a quest to find out:
- What do we mean by experiments in business?
- Why should business leaders care?
- What does a good business experiment look like?
- And most practically of all, we are going to discuss how you run effective business experiments.
The podcast guests today are well-placed to answer these questions. They are all involved in a new book - The Experimentation Field Book published by Columbia University Press.
Natalie Foley and David Kester who feature, are two of the four co-authors alongside Professors Jeanne Liedtka and Elizabeth Chen, whilst one of Alan Penlington’s projects for British train company, South Western Railway, is featured in the book.
With examples from Virgin Atlantic, Nike and South Western Rail, this podcast answers the fundamental question of why to run businesss experiments and how.
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