Eight Reasons Why Your Dental Practice's Google Ads Are Not Working

Dental Flow Podcast

In this episode, Benjamin Suggs discusses eight reasons dental practices' Google Ads may not work effectively. The first reason is budget, as setting a low budget may result in limited clicks and missed opportunities. The second reason is not having a compelling offer or special promotion, which can attract more clicks and conversions. The third reason is not utilizing location assets or ad extensions, which can help dominate the search results page. Other reasons include not leveraging assets like site links and call-outs, targeting the wrong geographic area, not using negative keywords effectively, not converting leads effectively, and relying on Google's AI instead of managing the campaign hands-on.

Keywords:

Google Ads, dental practices, budget, compelling offers, special promotion, location assets, ad extensions, site links, callouts, geographic targeting, negative keywords, lead conversion, Google's AI

Takeaways:

• Setting an appropriate budget is crucial for the success of Google Ads campaigns.
• Having a compelling offer or special promotion can attract more clicks and conversions.
• Utilizing location assets and ad extensions can help dominate the search results page.
• Leveraging assets like site links and callouts can make ads more appealing and increase click-through rates.
• Targeting the right geographic area is important to avoid wasting ad spend.
• Using negative keywords effectively can prevent irrelevant clicks and save money.
• Converting leads effectively requires proper training and prompt follow-up.
• Managing the campaign hands-on is essential to ensure ads are aligned with the practice's goals and offerings.

Chapters

00:00

Introduction: Eight Reasons Why Your Dental Practice's Google Ads Are Not Working

03:23

Reason 2: The Importance of Compelling Offers and Special Promotions

06:11

Reason 3: Dominating the Search Results Page with Location Assets and Ad Extensions

08:34

Reason 5: Targeting the Right Geographic Area for Effective Ad Campaigns

10:30

Reason 6: Using Negative Keywords to Prevent Irrelevant Clicks

12:51

Reason 7: Converting Leads Effectively for Better ROI

17:39

Reason 8: The Pitfalls of Relying on Google's AI for Ad Campaigns

This episode's client spotlight:
Coastal Kids Dentistry: https://coastalkidspediatricdentist.com | https://g.co/kgs/yU7xTYy
Dentistry of Sandy Springs: https://dentistryofsandysprings.com | https://g.co/kgs/EQezDLR
Shore Endodontics:

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

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