Episode 2 - Email Marketing - Interview with Ryan Glanzer

Demand & Ops Unboxed with Travis L. Scott

Email marketing is still the undisputed king of digital marketing. You own the audience, you're not renting it on social and it has the highest engagement rates of any channel.
I sat down with my friend, Ryan Glanzer, to talk email marketing. He's the Email Marketing Manager at Consumer Affairs.
Some of the things we covered include:

• Email testing
• List hygiene
• Knowing your audience and building personas around psychographics
• Attribution
• Common mistakes beginners make
• Ryan's 7 D's - 7 skills remarkable email marketers or email teams should have
• Framework for hiring a killer email marketer or marketing team
• Dynamic email design
• Deployment: why it's more than just pressing send
• Deliverability
• The difference between newsletters and other email marketing
• Using email to turn challenging circumstances into positive opportunities

You can connect with Ryan here:

• LinkedIn
• Twitter (@rcglanzer)

You can connect with me, Travis, here:

• LinkedIn
• Twitter (@509marketer)

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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