Name, image and likeness in college sports

Dear Ohio - Politics, Issues, and People

The NCAA now allows student-athletes to profit from their name, image and likeness, or NIL. It clears the way for endorsement deals and other opportunities, but the NCAA implemented the policy quickly, leaving schools and athletes little time for preparation.

In this episode of Dear Ohio, Curtis talks to the head of NIL for the Ohio State University about the challenges and opportunities that lay ahead and why NIL has come to mean a different acronym for some administrators, Nightmare, Image and Likeness.