Slower and steadier wins the race – Rob Bier’s case against blitzscaling

CVC Unplugged

Just because you can grow very quickly, doesn’t necessarily mean you should. That’s the argument that Rob Bier, managing partner of Trellis Partners and 6:30 Partners, makes against the concept of “blitzscaling”, the hypergrowth philosophy popularised by Reid Hoffman. In his new book, called Smooth Scaling, as well as in a recent op-ed for Global Corporate Venturing, Bier argues that growing at all costs may work for a few startups, but for the majority, following the move fast and break things with loads of money in your pocket approach can have deeply detrimental effects.

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