Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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Tim Van Milligan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tim Van Milligan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Why Choose Personality Data over Demographic Data?
MP3•एपिसोड होम
Manage episode 209588251 series 2349963
Tim Van Milligan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tim Van Milligan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
How would you like a 50% improvement in your advertising effectiveness? That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences. Does that sound exciting to you? Does to me. Do you remember the Cambridge Analytics controversy? That company that was in the news during and after the 2016 Presidential Elections. They were hired by the Trump campaign because they claimed they could micro persuade on a “mass level” through email messages and targeted internet ads. What is it about “personality” that they’d want a ‘personality data’ set over something else like “demographic” data? After all, demographic data is widely available and dirt cheap. The second question you might ask is why “Facebook data?” Why not Google AdWords? Why not from another source? And finally, the third question we'll discuss is “what did they do with that data once they have it?”
…
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51 एपिसोडस
MP3•एपिसोड होम
Manage episode 209588251 series 2349963
Tim Van Milligan द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tim Van Milligan या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
How would you like a 50% improvement in your advertising effectiveness? That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences. Does that sound exciting to you? Does to me. Do you remember the Cambridge Analytics controversy? That company that was in the news during and after the 2016 Presidential Elections. They were hired by the Trump campaign because they claimed they could micro persuade on a “mass level” through email messages and targeted internet ads. What is it about “personality” that they’d want a ‘personality data’ set over something else like “demographic” data? After all, demographic data is widely available and dirt cheap. The second question you might ask is why “Facebook data?” Why not Google AdWords? Why not from another source? And finally, the third question we'll discuss is “what did they do with that data once they have it?”
…
continue reading
51 एपिसोडस
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