Episode 17 - What You Can Do Differently Than Cambridge Analytica?

Customer Secrets

Cambridge Analytica used personality data on a massive scale to influence the 2016 Presidential elections. They proved beyond a shadow of a doubt that using psychographic marketing really does work. If you're not using it in your business to attract and to get customers to take action by buying your products, you're ignoring a new scientific tool that has infinite upside potential.

What Cambridge Analytica had was access to Facebook's data on customers, and they were able to exploit this information on a country-wide scale. Because of what they did, Facebook got their hand slapped and they were forced to close off access to customer information. This is also why such regulations like the GDPR rules in Europe are now in effect.

What can you do to use personality marketing in a climate like this where data is restricted? That is what we're talking about in this episode. What are we doing differently here at Customer Secrets that gives you the benefits of personality marketing without have to have access to someone's personal and private data?

At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called "Personality Marketers".