Should You Ever Work For Free? How Strategic Pro Bono Projects Have Generated Millions In ROI For This Agency

Cubicle to CEO

Ellen Yin द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ellen Yin या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1M ago 53:34

MP3•एपिसोड होम

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service.

Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work.

View the transcript for this episode at: https://otter.ai/u/BziZqzdteytTGuT3X37PW8nCgeo?utm_source=copy_url

Thank you to our sponsor!

FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen

Connect with Tracy:

Email her 👉 tracy@creativenoggin.com
https://www.creativenoggin.com/
Instagram:
@creative_noggin
@tracymmarlowe
Connect on LinkedIn:
https://www.linkedin.com/company/creative-noggin
https://www.linkedin.com/in/tracy-marlowe/
Facebook: https://www.facebook.com/creativenoggin
YouTube: https://www.youtube.com/TheCreativeNoggins

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

325 एपिसोडस

#Careers #Entrepreneur #Business #Ellen Yin #Entrepreneurship #Women #Female Founders #Small Business #Business Advice #Small Business Owners #Marketing #CEO