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Should I break up with Google?
Manage episode 508228207 series 3690357
Raptive द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Raptive या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and AI mode, creators are feeling left in the lurch, losing clicks and struggling to see a future with Google. The team behind the Inspired Taste website shares their story and asks: Is it time to break up with Google?
Stephanie brings in expert Paul Bannister, Raptive’s Chief Strategy Officer, to counsel the pair and share his wisdom on how creators can look at this moment in their relationship with Google and build a stronger future in the face of AI.
Free creator resources:
What Google’s June 2025 core update means for creators
What the DOJ’s ruling on Google means for creators and publishers
How creator-led retreats help build a stronger brand
Resources for Raptive members:
How to improve content quality, according to Google’s latest Search Quality Rater Guidelines
5 high-impact email plays that drive growth
About page vs. author page: why both matter for brand and creator credibility
Auto-DM tools: 7 expert tips for driving social traffic and email sign-ups
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