Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia

Copywriting For Coaches

We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running a business.

🫶🏻The identity shifts that occur as you grow your business,
🫶🏻The expectations of the life or business you thought you “should” have by now.
🫶🏻Friends not knowing what you do or how to support you.
🫶🏻Who you believed to be a perfect client and realizing it’s not a good fit.
🫶🏻Invoices not being paid and clients ghosting.

I certainly never expected to have a grief coach on this podcast, but our guest Shelby Forsythia guides us in exploring how grief can reveal your core values, lead to more meaningful content, and deeper connections with your audience. Her work has been featured in Huffington Post, Bustle, and The Oprah Magazine.

0:03:43 - Grief is more than death, divorce, diagnosis. It also includes the micro griefs that all business owners experience.
0:08:19 - Grief is an indicator of core values—and how it can be used in copywriting
0:12:12 - Practical tips for reclaiming creativity after experiencing grief
0:15:59 - Shelby's 5-step "GRIEF" framework
0:37:59 - Working through your grief (or not) affects your copywriting

EPISODES AND LINKS MENTIONED:

• Connect with Shelby Forsythia www.shelbyforsythia.com
• Take Shelby’s free workshop to get powerful, compassionate tools for moving forward (without being forced to “get over it”) and learn how to create a life of peace, purpose, hope, and joy—EVEN after devastating loss.
• 8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Sounding On Brand
• When you know what you value, you can shape your authentic, relatable messaging

CONNECT WITH MEGAN:
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WORK WITH ME:

• Download the Services Guide
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Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/grief-and-creativity-with-shelby-forsythia

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